USC Hospital Brand Campaign
January 8th, 2010
Here’s some of Geoff Johnson’s latest work for USC Hospital. The work was part of an overall brand campaign created by Swanson Russell.
There were several elements to the shoot that included a series of portraits of 6 highly respected doctors. We decided to shoot an up close portrait along with an environmental for each doctor. The other part was to shoot the doctors at work-everything from surgeries to patient consultations. The ultimate goal
was to capture emotional moments of doctors and patients. The creative vision for the entire campaign was to go black and white.
The coolest part of this project was is where the images are being used. “Union Station Domination” is what they call it and that’s where you’ll see the work.
Check out the gallery to see some of the work up in the hustle of a transportation hub.
Coach Carroll at USC
October 7th, 2008
This past June Lora Davis and I headed out to LA for a shoot at USC. The 8 minute session was a record for shortest amount of time allowed.
Check out the behind the scenes video over at Malone & Company.
Baseball
April 10th, 2008
I’ve been on assignment this week at USC, University Hospital and got a chance to shoot these triplet baseball players. I love their shoes! Of course this image need to be tweaked just a bit, so I had to give it some “old school” magic.
Mike Malone was gracious to let me break in the new monster, Canon 1DS Mark III. At 22MP this camera can handle anything that comes our way.
